Renewed Website for Thomson Communications PR Firm Middleton
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Shiny “New” website for Thomson Communications PR in Middleton

website for public relations firm boston danvers lpcs

Shiny “New” website for Thomson Communications PR in Middleton

Normally we’d say “Happy Web-Birthday” when we launch a site but this website is actually several years old, so perhaps I should say “Happy Web-ReBirthday” today to Thomson Communications on the re-launch of thomsoncommunications.com.

We originally built this website several years ago, and although the site was from from “dated”, times change, standards change – we needed to give the site a total refresh to compete within its market.  That meant a new look, new photography, some new content – but the portfolio section showcasing around 40 clients would stay relatively the same.

This project is a great example of how some forward-planning can help save you time and money in the future.  We were able to repurpose all the content of the existing site and massage it into a new “look” – even keeping to the same theme.    The difference in look is like, night and day, and if it had been done from scratch would have cost a few thousand dollars – but because we were able to use all the existing content, we saved tons of time – and therefore money!

We build our sites wanting to give them most longevity as possible, and for a site as complicated as a portfolio site, that takes a bit of planning up front – but the long term gains pay off.  We also use themes from reputable developers, ones that have “staying power”.  That means a site built on a theme and framework in 2013 might be even better in 2018, as opposed to many developers who fall by the wayside.

What we did:

  • repurpose all existing content and massage it into a fresh new look
  • custom photo shoot so we could get new images of the team that better reflected their fun personalities and personalized service.
  • rewrote some of the content
  • added TONS more above-the-fold calls to action to entice people to get in touch
  • added a back-end database to capture leads that can be exported for marketing efforts
  • upgraded security to current standards  and SSL to protect the site