We’ve seen a giant shift toward more online marketing since Covid-19 first hit. The pandemic has changed the way people socialize, communicate and search for information. As a result, your business needs to rethink how you reach out to customers and drive sales. Marketers have always...
Spring cleaning isn’t just for your home or office. This is a great time of year to freshen up your website and its content....
Here's some insight on why images are important to your content marketing and SEO strategy and some tips on how to minimize your frustration!...
I LOVE THIS ARTICLE I FOUND ON JIMDO.com TODAY! Every day I battle with business owners about their content. My old business coach said we all have the "burden of knowledge" - we are so close to our own business that we make alot of...
I thought this blog post about writing effective website content by our friends over at RhinoPR was awesome and had to share - we couldn't agree more!! http://rhinopr.com/seven-essential-principles-for-writing-effective-website-content/ RhinoPR is a firm based north of Boston who specialize in public relations, marketing, social media for AEC and...
It may seem obvious, but for some reason, it's the most overlooked item when planning a new website. CONTENT Content is literally everything that is going to be displayed on your website, broadly speaking, it's the images and words that make up the pages. While I am...
"Content is king." How many times have you heard THAT! Content comes in many forms: blogs/tips/articles/news video artwork specials/promotions But, my god, who has time to do all that!? We feel ya' - we're in the same boat. We're all busy DOING our business, so it's hard to...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]What better way to captivate your audience than with aerial videos of your business, project or services! We recently did a little aerial shoot at Cape Ann Marina in Gloucester. We were there twice that week, one lunchtime for...