Covid Protocol & Ideas

If you have an CRM, why not use it to simply reach out to your clients and let them know you’re thinking of them during this crazy time.

Send a Gift

Not everyone can do this – especially as supplies are so limited these days – but if you are in the position to do so, why not send a handwritten card – or a roll of toilet paper – to your clients.  It would be a welcome change to the crazy and bring a little cheer to their day.

Have a little brain storming session.  What product or service could you offer your clients to get them through this crazy time?

It’s easy to have a knee-jerk reaction to a crisis and just throw in the towel, but ry to think out of the box – there is always a way to overcome challenge – sometimes it’s not so obvious.  Put your thinking cap on and think, how can I help others through this?

Perhaps you have a service or product that could be gifted to others during this time.  Create a promotion that offers a discount to the buyer, or a gifting program for essential workers.  IE, “treat your favorite essential worker to a box of caramels” – give the gifter a discount and mail directly to the recipient.  Or, create a gift certificate program that can be redeemed after “the crazy”, ie, massages, house cleaning services, travel vouchers, coupons towards future purchases, etc.

I meet with people on a regular basis who have no time to blog.  You’re likely going to have some free time now, so why not put that time to good use and create a fun or informative blog.  You can create multiple blog posts and schedule them into the future and literally create a year’s worth of content in just a couple of weeks.  Have a think about what you can offer your reader, make it something they will want to read, be sure to have a great headline!

Covid has changed all of our lives and our businesses.  How has your business been able to adapt?  This crisis may have highlighted how you may or may not be able to handle something like this should it happen again.  Is there something you can do to improve that?  It could be something such as making a technology update, or implementing and  getting used to using cloud technology so you can have your files anywhere you may be working.

I always like to take the first week of the New Year and do some brain storming for the next year.

That doesn’t always happen, despite the best of intentions, and I’m always glad to hear I’m not the only one in this situation.

Now’s your moment!  Rethink your WHY.  Why do you do what you do?  Put pen to paper and make a list of what you want to see happen when things get back to normal.  How can you make it happen?  Make a real plan.

Then stick to it. 😉

Everyone’s suffering, but if there’s any way you can support local small businesses, do it!  Order take out from your favorite restaurant, tip big if you can, attend exercise classes virtually with your local gym, see if any of your local businesses are offering some online training classes (maybe YOU can even offer this…).

As hard as it may be, be sure to take this time to take care of yourself.  We can’t change the existing situation except to do our part and follow the guidelines, so take a deep breath and know this will pass. Enjoy the extra time you have now – spend it at the family table, take the naps you wish you could when you’re at the office, go for long walks.

If all that fails, support a local yoga studio and take some online classes – it helps a local business, and yourself!