Business in The Covid World

Has your business been hit hard this year by covid?

Yep….we feel ya’.

The corona virus pandemic been very hard on our clients, many of whom are smaller family businesses or startups.  Everyone’s struggling to stay afloat, and many are saying it’s hard to think of ‘business as usual’ when they’re simply trying to make rent and keep their families healthy.

But there are a few things you can do during this downtime to set yourself up for success – or at the very least, keep yourself occupied!

1. Keep Calm

The range of emotions out there is real.  People are stressed, depressed, broke, confused, frustrated, anxious…and more.  Add to that a nasty political climate, fake news, looking after loved ones… who wants to think about work!  Take a deep breath, try to put it all into perspective.  We’re gonna get through this, one way or the other.

2. Be Creative, Think Outside of the Box.

When one door closes, another always opens.  It may not always be obvious!  Lost opportunities can also mean new opportunities.  Try to keep an open mind.  A fashion designer friend of mine has some super-high end clients he designs custom gowns for.  Well, with events being cancelled around the country, so have his orders.  And of course, his source of income.  He channeled his skills into making fun “designer” masks to sell, which keeps him afloat – but he has also given away thousands of masks to front-line workers.  His name is getting around more than ever, which will certainly benefit later on when all this is over. What kinds of problems can you solve for your clients during this time?

3.  Catch Up On Training

Perhaps you are one of those people who are so busy “doing” your job, you often don’t have time to keep up with industry trends and standards, or the studying required to renew a license, etc.  Use the time to get those things done – maybe even take on something you had always wanted to learn but never had time for it.

4.  Build Relationships

Why not send a hand-written note out to your clients and let them know you are thinking of them and are there for them if needed.  Perhaps host a Zoom Cocktail Hour – this may not work for everybody’s business, but it is a fun way to network, catch up on what clients are doing, and exchange information or ideas to get through this time.   Reaching out in any way is a great way to keep connected.

5.  Update Your Website

I’ve noticed WAY too many websites that are not being updated to include any covid-related news for their audience.  Also, Google My Business is not getting updated with any change in opening hours.  Use this time to refresh your website, create some creative content, inform your audience on any changes to your hours or protocols, refine your content for SEO, write and schedule some blog posts….always keep your website up-to-date and relevant.

If there’s any way we can help you with this, please let us know!  We’re at the ready to help you through this!